"O.P.I are proud to present five fabulous new limited shades and a new purple shatter topcoat in collaboration with hip hop sensation, Nicki Minaj.
Be Inspired by Nicki Minaj's colourful nails, eclectic style and layer the Super Bass Shatter topcoat over the shade of your choice, or if you are feeling particularly creative, design your own nail art like the designs below created by The illustrated Nail."
Minx™ Nails Impact London Fashion Week at the Charlie Le Mindu Fashion Show
Who doesn't love Charlie Le Mindu? The super-fun and unpredictable designer wowed a packed crowd at his Spring 2011 show during London Fashion Week on September 19, and what else would the outrageous models be wearing on the catwalk but Minx™ nails!
Minx, the nail fashion sensation straight from Hollywood, collaborated with Nails at Work to create one-of-a-kind designs for the show. Models sported Yellow and Green python print and Minxlusion designs on super sharp v-point nails as they sashayed down the runway and posed for the eccentric fashionista crowd.
Teresa Smith, celebrated UK nail technician and the 'Nail Professional of the Year' 2009, headed the team that applied Minx to the models for the show, and the results were simply fabulous. Please provide photo credit to Jonn Dunn for the attached photos.
Minx Underwear Collection Adds Naughty Look to Gels Inspires New Trend
San Diego, CA – Minx, Inc.® co-founders Dawn Lynch-Goodwin and Janice Jordan are shamelessly delighted to introduce the first Minx Underwear Collection, a naughty line of Minx designed to be used “under” any medium, including this year’s popular new gels and gel-polishes.
Available now in the UK through Minx distributor Sweet Squared, this collection adds a new category to nail fashion. The Underwear Collection was co-designed by the talented Mirka Poikkeus, Finland’s most published nail stylist, and playfully capitalizes on the “underwear” theme, revealing a range of flirtatious and sensual designs to be worn under a top layer.
“As a nail stylist, I understand the need to be creative, and to provide the customer with a nail fashion that makes them feel special, whether it be a subtle detail or a completely unique look,” explained Mirka.
“The idea of using Minx under gels or acrylics came to us two years ago at a Fashion Week event when I was having dinner with Dawn and Janice, and we developed Minx Underwear with the idea of giving nail stylists a huge new playground where they can create completely unique looks using Minx embedded in another medium.”